Our client located in downtown Montreal is currently hiring a Digital Marketing specialist :
- Maintain and manage our client database, CRM and marketing automation system. Pardot and Salesforce experience is a tremendous asset.
- Guide our database segmentation strategy to maintain clean, effective lists of leads and clients. Optimize our ability to lead high-value prospects through the sales funnel and nurture existing contacts.
- Continuously monitor and make technical recommendations to improve each of our sales funnel touch points (PPC ads, landing pages, website forms, email marketing).
- Manage day-to-day PPC campaign management (Google, Bing). Implement campaigns, ad groups, and ads that support multiple products and regions. Optimize bids and budgets to maximize ROI, conversion rates and cost per lead.
- Minimum of 4 years of experience in a similar position
- Bilingual french -english